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DAKJJ on X: "S7Q5. What role does the consideration set play in consumer decision making? What is meant by each of the following: universal set, awareness set, consideration set, inert set, and
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JENN on X: "Consideration set:brands acceptable for consideration; to divide acceptable brands from ones that aren't.Universal set:collection of solutions to a need.Awareness set:known brands.Inert set:alternatives where consumers feel indifferent ...
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